Case Study: President, UBC Product Management Club

Overview

As the first female president of the UBC Product Management Club (PMC)—the first and only product management-focused club at the University of British Columbia—I’ve worked to create a space for students to explore product management and connect with professionals in the field. With high interest in product roles but a general lack of knowledge about breaking into the product space, my mission is to provide mentorship and resources that bridge the gap between curiosity and career success.

My primary goal as president is to be the bridge between students and the product management community, helping students gain industry insight and mentorship. I aim to build and expand a thriving community where people from all backgrounds can explore product management, regardless of their starting point.

The Problem / Opportunities

Despite a growing interest in product management among UBC students, many lack exposure to the industry and the tools necessary to successfully transition into product roles. This gap in knowledge presents a valuable opportunity to create a support system where students from diverse backgrounds, regardless of major, can explore product management through mentorship and hands-on experiences.

Persona Development

I identified two key personas to focus on:

• Aspiring Product Managers: Students and individuals from various disciplines curious about product management but unsure of how to break into the industry. They are seeking guidance, resources, and community support.

• Industry Experts: Experienced product managers in the city who are passionate about mentoring the next generation of PMs and are looking for ways to give back through community involvement.

These personas guided our initiatives to ensure we catered to both beginners and experts, helping us create a welcoming and growth-oriented environment for all.

Current Initiatives

• Growing Community Discord: A dynamic space where members can share resources, ask questions, and network with peers and professionals.

• Inaugural PMC Membership Portal: A dedicated platform providing members access to exclusive content, events, and mentorship opportunities.

• Partnership Packages: Developing official sponsorship packages to attract local companies and industry leaders, further enhancing our resources and opportunities for members.

Coming Up

Looking ahead, I’m working on spearheading two major projects in my team:

• Hands-on Product Challengez: A collaborative event sponsored by leading tech companies, where students can solve real-world product problems and gain hands-on experience.

• Product Conference: Our flagship event will bring together product-minded individuals for a day of learning, networking, and growth, featuring industry leaders and experts.

Both events are designed to foster a strong product community and provide invaluable learning opportunities for members.

Looking Forward

I will continue to build on this case study until the end of my presidency. Check back here soon or contact me if you’re curious to learn more! 😊

Check out our website: www.ubcpmc.com